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04/28/2022
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By Kevin Hughes
Subconscious manipulation: Advertisers to use “dream-hacking” techniques to promote brands
Advertisers are planning to employ “dream-hacking” techniques to promote brands. A recent essay by researchers from Harvard University, the University of Montreal and Massachusetts Institute of Technology (MIT) in Aeon Mag said about 77 percent of all marketers and advertisers plan to use the strategy within the next three years. The essay focused on the latest Molson Coors beer marketing […]
02/28/2022
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By Mary Villareal
Study: More than 5 million children lost a parent due to COVID, a bioweapon funded and built by governments
A team at Imperial College London looked at the Wuhan coronavirus (COVID-19) data from 21 countries and found that more than five million children have lost a parent or a caregiver due to the disease. Around 5.2 million children under 18 suffered the death of a parent or grandparent to the virus by October 2021, […]
01/06/2022
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By Arsenio Toledo
Being worried about COVID-19 impairs a person’s cognitive abilities
New research has found that constantly worrying about the Wuhan coronavirus (COVID-19) pandemic can impair a person’s cognitive abilities. This study was conducted by researchers from McGill University in Montreal, Canada. They worked with other researchers from the Montreal Neurological Institute and Hospital to survey over 1,500 Americans between April and June 2020 to gauge how concerned […]
12/27/2021
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By Matthew Davis
Scientists find that strategic use of aromas during sleep may improve exam performance
A recent study has shown that odor plays a role in learning, in particular, in improving exam performance. In the report, published in the journal Scientific Reports, lead author Jurgen Kornmeier noted that fragrances have a supportive effect that “works very reliably in everyday life and can be used in a targeted way.” Their findings supported […]
10/07/2021
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By Virgilio Marin
Study: Watching virtual reality videos of the North Pole found to reduce chronic pain
Researchers from Imperial College London have found that watching virtual reality (VR) videos of the North Pole helps relieve chronic pain. In a study published in Pain Reports, the researchers reported that VR therapy helps reduce perceived pain levels and pain sensitivity. Virtual reality an effective pain reliever The researchers mimicked the heightened sensitivity of people with chronic pain […]
02/18/2021
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By Virgilio Marin
Reducing your sugar intake will help improve your sleep quality and food choices
Wish to sleep and eat better? Cut back on sugar. That’s what clinical psychologist Michael Breus suggests in his article for Psychology Today, where he discussed the link between sugar and the brain and how their interaction can affect sleep quality and intensify your cravings for sweets. How a high-sugar diet affects sleep quality Breus, a fellow at the American […]
02/12/2021
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By Michael Alexander
Here’s how you can boost your dopamine levels naturally
When it comes to the brain’s chemical messengers (neurotransmitters), nothing compares to dopamine. A neurotransmitter that activates the brain’s pleasure and reward centers, dopamine plays an important role in stimulating motivation, mental energy and drive. Because of its effects on the brain’s pleasure centers, it’s not surprising that many unhealthy and even dangerous habits, such as drug use […]
01/21/2021
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By Nolan Barton
Can abdominal pain affect brain function?
Brief pain is something your brain and body can handle with ease. But chronic pain, especially if it is originating from the abdomen, is an entirely different story. Chronic abdominal pain can have complex and lasting effects on your brain. It changes how the brain responds to pain signals. Eva Szigethy, a professor of psychiatry and medicine and the […]
10/22/2020
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By Divina Ramirez
Don’t overdo it: Extreme physical exertion linked to impaired decision-making
Regular exercise is essential for good health. Too much exercise, however, can tire out the brain and cause mental fatigue associated with impulsive behavior and poor decision-making, according to new research. Published in the journal Current Biology, the findings showed that exercise overload led to the diminished activation of the lateral prefrontal cortex, an area of the brain that is […]
09/28/2020
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By Virgilio Marin
Hunger makes you better: Neural circuits in the brain drive improved physical performance and heightens motivation
An international team of researchers identified the neural circuit that dictates whether you will persevere or give up. This neural circuit may be responsible for why people perform better when they are hungry. The researchers conducted their study using fruit flies and found a small region in their brains that became highly active when the flies were starved. “Our experiments show […]
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